33
Years of Legacy
#1
Student-run business conference in North America
15+
Industry leaders participating
300
Attendees each year
2025 Conference
Adapting to Accelerating Change in Asian Business
In the last year, the business world and society in general have seen seismic changes. From large political shifts to technological breakthroughs, a variety of factors that affect business in Asia seem to be changing faster and faster by the day. The theme of the 34th Ross Asia Business Conference is Adapting to Accelerating Change in Asian Business, as our speakers and panels will grapple with these changes and discuss how businesses from Asia and those operating in Asia will not only adapt to what's changing today, but anticipate the near future.

ABOUT ABC
The Asia Business Conference (ABC) is the longest student-run conference in North America focused on Asia business. For more than 30 years, the landmark conference has brought leaders of multinational companies and organizations to the University of Michigan's Stephen M. Ross School of Business to discuss business landscape and trends in the Asian markets. Some notable speakers from previous conferences included C-level executives at General Motors, Nike, Morgan Stanley, Google, BCG, and Nomura. Through networking sessions and panel discussions, the annual event provides excellent opportunities for attendees to connect with speakers.
Special Thanks to
Prof. Emeritus Gunter Dufey
We are deeply saddened by the passing of Prof. Emeritus Gunter Dufey, one of the most generous and influential supporters of the Asia Business Conference over the years. His dedication to advancing higher education and his unwavering support for our mission have left a lasting impact on the conference and its community. The organizing committee extends its heartfelt gratitude to Prof. Dufey for his invaluable contributions. We honor his memory and are privileged to have had his support. For those wishing to learn more about his remarkable life and legacy, please read his obituary here.

